You Asked - I listened! A cleaner optic for my website
- By Bena Roberts | Ethical Safari Specialist for Women
- Jan 7
- 3 min read
A few weeks ago, I shared my early safari website with a group of friends and colleagues who have worked in technology, digital strategy, and growth for years. The feedback was generous, detailed, and direct. This is exactly what you want when you are building something new and want it to work properly.
Many of you asked the same questions:
What is the safari?
Who is it for?
When does it run?
Why is it different from everything else out there?
The truth is, I had answered those questions... but just not clearly enough, and not in a way that worked for how people actually read, search, and decide online.
I was deep in story and feeling. You reminded me about structure!! I laughed out loud as I was a teacher for years and my Karma is coming back to me after screaming STRUCTURE at students.
I used to love SEO, but I learned quickly that I am rusty. The past few weeks have been a steep learning curve.
So I went back to basics.
I stripped everything back and built one page designed to do one job well.
It is now the core landing page for my Women Only Safari in Kenya.
Instead of spreading information across multiple pages, dropdowns, and long narrative sections, I focused on clarity:
What the safari is
Where it goes
How long it runs
Who it is designed for
When departures take place
What is included
How to ask questions or stay informed
This is my working final... final working version - at least!
Why a Women Only Safari in Kenya
The decision to create a women-only safari in Kenya was not driven by trends. It came from observation.
Women consistently asked different questions.
They cared about:
safety and pacing
meaningful interaction with local people
space to rest without pressure
learning rather than ticking boxes
travelling with others who value respect and curiosity
A women only safari allows that to happen naturally. The pace is calmer. The conversations are different. The experience feels considered rather than competitive.
Kenya is an ideal setting for this type of travel. It offers extraordinary wildlife, strong conservation leadership, deep cultural heritage, and a well-developed safari infrastructure that allows for small groups and responsible planning.
Why I Built a Single, Searchable Landing Page
Many people suggested the same thing: “Make it easier to understand in under two minutes.”
They were right.
Search engines reward clarity. People do too.
By putting the full itinerary, dates, and structure into one page, the site now works better for:
Google indexing
first-time visitors
referrals from social media
people comparing safari options
The page includes:
text that search engines can read
clear headings
consistent language around women-only safari, Kenya safari, and eco luxury travel
a simple subscribe option for those who want updates without pressure
If you are curious, I encourage you to click through and look at it with fresh eyes.
Lessons Relearned (The Hard Way)
Building this page reminded me of a few things I once knew very well:
People skim before they read
Search engines reward specificity
One strong page beats five confusing ones
Clear beats clever
If visitors don’t know what you offer, they won’t ask
None of this is new. I just needed to be reminded.
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