Ethical Luxury Safaris led by Bena Roberts
Experience the heart of Kenya through sustainable travel. We specialize in luxury, sustainable safaris that support local communities and wildlife conservation. Join for a regenerative expedition in 2026/ 2027.
A woman-only ethical journey in Kenya designed for the
conscious woman
These ethical safaris are exclusively women-only group experiences. I created these safaris after years of travelling solo and seeing how transformative it is when women travel together. These safaris are without compromises. They are exclusive, ethical and will give you space to deeply connect in Kenya - and with you.
What does an Ethical Safari Actually Mean?
To me, an Ethical Safari is not a checkbox. It is a profound commitment to the land that hosts us. In this case Kenya.
It is a realisation that true luxury cannot exist if it comes at the cost of the environment, or the local community. When you join an Active Luxury expedition, your presence becomes a catalyst for preservation.
We define our ethical standards through four pillars of regenerative travel.
1. Human Dignity & Fair Stewardship: We believe that the heart of Kenya is its people. We ensure our partners pay staff above the industry standards, fostering a cycle of pride and local economic empowerment.
2. The Circular Economy: Our Plastics for Books initiative at schools in Kenya turns environmental waste into a bridge for education. Your journey directly funds literacy and environmental literacy for the next generation.
3. Leave more than footprints: We exclusively select boutique lodges that operator with a no-plastics policy. We believe in leaving Kenya, with our invisible footprints.
4. Conservation without Barriers: We support wildlife corridors that allow for the natural migration of the Big Five and beyond. Ensuring that water holes and habitats remain open and wild.
Ethical Luxury Safaris
Are any safaris in Kenya truly ethical?
No. I would say that no safari in Kenya is truly ethical. But, I have a dream to change this and to offer a safari that is as ethical as humanly possible.
What I will offer from October 2026
True luxury is the luxury of access. This October and November, join me for a bespoke seven day "Active Luxury" expedition in partnership with 57 hours. I have specifically curated a solo female group trip for those that demand both world-class comfort and radical ethical transparency. This is an elite one week experience, we have removed every barrier between you and the authentic Kenyan heart.
New and Exclusive - Join the Waitlist!
We swap the crowded tourist routes for private conservancies, engaging in purposeful bushwalks and transformative community encounters - at our partners schools. Between the ancient power of a Maasai blessing and the modern restoration of Reiki, this is 360-degree immersion into what it means to travel with purpose. You are not just booking a seat: you are part of a regenerative cycle of education and conservation, all while being held in the finest boutique hospitality Kenya has to offer."
What is one of the most ethical things that you offer that you are proud of?
It has to be the plastics for schools initiative with the CWC Community Wildlife Conservation in Kenya.
Visit Community Wildlife and an strong initiative is the Plastics for Books at Schools in Kenya. We like to call this the circular economy.
Plastics for Books at Schools in Kenya
Our partner CWC creates waste bins in schools in Kenya. If you did not know, there is a plastics waste problem throughout Kenya. Now with these bins, children and adults are encouraged to clean up after themselves.
These large bins, once full of plastic are recycled to create school books.
Active Luxury mean Active Participation
Here we see the real world impact of conscious travel at our partners school in Samburu
This is the bin at the school in Samburu outside of the National Reserve. As you can see it is created by our charity partner CWC and sponsored by Sunworld and Soroi. Both also our partners, that provide accommodation and support all local community initiatives.
This bin can be found in Samburu National park and is for everyone at the park to use. As you can see it is sponsored by Sunworld Safaris (our partner), Soroi Collection (where we stay) and our charity partner the CWC.
